The eBiz Blog

The online reputation of your business is paramount to your success. You need to actively cultivate a positive reputation and protect against negative reviews, both legitimate and fraudulent, or you could easily find your online business ruined. Read this post to learn how to protect your rep online.

Many small business owners wisely choose to make their own website to keep expenses under control. However, they forget some of the basics of customer service and marketing that are the cornerstones of a positive customer experience. Read this post to learn 3 of the most important things that commonly get overlooked.

Optimizing your website for the search engines is not difficult with some simple, common sense basics. Don't be fooled by the plethora of snakeoil salesman wanting thousands of dollars for SEO. Anyone can do it by applying a these tried and true tactics to every page of their website. 

Every page of your website is a potential entryway to your website. The title tag used on each page plays a big role in how the pages of your site are indexed and listed in the search engines. Learn how to write and use title tags for optimum SEO.

Writing quality content is an essential part of having a successful business website. Anyone can do it, but planning, consistent scheduling, proof-reading, and testing are required to establish professional level messaging. Here we cover some basic tips to get on the right track.

Some businesses exist exclusively online and others only maintain a presence online, but mostly function in the offline world. Very few do both effectively. If you're just starting out then you need to have a full understanding of the differences and then plan accordingly to best succeed in the realm that makes the most sense.

Every website has an "About Us" page where the business attempts to let visitors into the intimate goings on behind the scenes. However, very few actually do that. Most "About Us" pages are very generic and don't give much insight at all. Here we cover some tips on how to avoid that.

Many people go overboard on trying to get their website to look like the latest design trend or apply too many distracting elements. A great site has great content first, is easy to use, and is actually useful. Check out these tips for examples of what to avoid.

Not everyone can provide services or products nationally or internationally. If that is you then you're actually at an advantage because marketing locally is a lot easier and less costly. Check out these tips to prosper in your local area.

Kids are people too and many have a lot of independent influence on what their parents buy for them. Does that mean you should be marketing directly to them? Maybe and maybe not. In this post we cover some important things to consider if you sell products geared for children.