The eBiz Blog

Pay-per-click advertising in the search engines can be very effective. But you have to do it the right way or you'll just be wasting a bunch of money and a lot of time. In this post you'll find the simplest explanation we could think of for explaining how to get the most out of your PPC campaigns.

When someone visits your website, their first impression and experience trying to use it will have a direct impact on whether they do what you want them to do or not. You have less than 10 seconds to capture their attention and make them confortable enough to stick around. In this post we cover some of the most important and frequently overlooked aspects that make a website user friendly.

Lots of small business owners want to be more active online, but don't know how. Blogging is the answer and in this post we explain why blogging is important and how it benefits your business.

Many small business owners wisely choose to make their own website to keep expenses under control. However, they forget some of the basics of customer service and marketing that are the cornerstones of a positive customer experience. Read this post to learn 3 of the most important things that commonly get overlooked.

Optimizing your website for the search engines is not difficult with some simple, common sense basics. Don't be fooled by the plethora of snakeoil salesman wanting thousands of dollars for SEO. Anyone can do it by applying a these tried and true tactics to every page of their website. 

Every page of your website is a potential entryway to your website. The title tag used on each page plays a big role in how the pages of your site are indexed and listed in the search engines. Learn how to write and use title tags for optimum SEO.

Writing quality content is an essential part of having a successful business website. Anyone can do it, but planning, consistent scheduling, proof-reading, and testing are required to establish professional level messaging. Here we cover some basic tips to get on the right track.

Some businesses exist exclusively online and others only maintain a presence online, but mostly function in the offline world. Very few do both effectively. If you're just starting out then you need to have a full understanding of the differences and then plan accordingly to best succeed in the realm that makes the most sense.

Every website has an "About Us" page where the business attempts to let visitors into the intimate goings on behind the scenes. However, very few actually do that. Most "About Us" pages are very generic and don't give much insight at all. Here we cover some tips on how to avoid that.

Many people go overboard on trying to get their website to look like the latest design trend or apply too many distracting elements. A great site has great content first, is easy to use, and is actually useful. Check out these tips for examples of what to avoid.

Not everyone can provide services or products nationally or internationally. If that is you then you're actually at an advantage because marketing locally is a lot easier and less costly. Check out these tips to prosper in your local area.

Kids are people too and many have a lot of independent influence on what their parents buy for them. Does that mean you should be marketing directly to them? Maybe and maybe not. In this post we cover some important things to consider if you sell products geared for children.

Doing business online requires a lot of trust. If you don't give people a sense of trust then you have very little chance of getting their business. Trust is both perceived and also earned. Here we cover some tips on being trustworthy.

Many people think selling online is too difficult or expensive. Nothing could be farther from the truth. Options for doing business online have never been more prevalent or easy to use. In this post we cover some of the reasons why now is the perfect time to start your own online store.

Blogging is what keeps your site fresh, useful, and relevant in the easiest and most simplistic way possible. In this post we cover the details about why that's important.

Brand awareness is becoming a much more important part of online marketing due to changes in how the search engines are listing sites. Brands with high recognition and an active social presence are getting higher priority. Learn how to build your brand cost effectively.

Nothing is more frustrating to a site owner than to see a high number of abandoned shopping carts in your visitor reports. Try these tips to reduce the number of abandoned carts on your site.

Pricing your product or services correctly plays a major role in the success or failure of your business. Check out these tips to see if you have considered the right pricing for your situation.

The overall typography used on your website communicates a lot about your business to your visitors. Does your typography deliver the right message? Read these tips to find out.

The images you use on your website or your social posts can easily make or break your efforts. Follow these simple suggestions to ensure that your images are the best they can be.

If you don't make it obvious what you want someone to do, then chances are they aren't going to do it. Evaluate your calls-to-action with the examples we provide to see if you need to change your game.

When a visitor comes to your site through a link in an ad or other pre-planned medium, are they really doing what you want them to do? If not then the landing page they entered on may not be optimized for the action you're seeking. This post will help you fix it up.

Common Web design styles change about every 2 - 3 years on average. 2014 will be a year of some subtle changes, more mature design trends, and an expansion of responsive design.

Some of the fundamentals of search engine optimization have changed a great deal over the last few years. If you haven't reviewed and updated some of the base content of your site then it could easily be over optimized and suffering in the search listings as a result. Read this post to learn what to look for and how to correct it.

Your website domain name is the address visitors use to get to your site.  But it is also part of your brand identity and can be the key in whether somebody remembers you exist or not.  Learn whether you have a good domain name or not and what to do if you don't.

The days of build a website and never do anything else with it are over. Here we talk about why you need to treat your site like an ongoing project and tips on how to keep it fresh.

If you're doing business online then you need to be adding fresh content to your website on a regular basis to stay or get noticed by the search engines and get shares on the social networks. Here are some content generation ideas you may not have considered.

Signing up for a business Facebook page and filling out the basic information about your business is not enough. If you really want to capture customers’ attention, you need to make your page as engaging as possible. Consider your Facebook page an extension of your business website and follow these tips to get the most out of it.

Website design trends change about every 2 - 3 years. Sometimes for the better and sometimes not. If you haven't updated your site design within the last few years then you could be scaring away customers. This post includes tips on how to recognize if your site needs a refresh.

Video has become a vital part of how information is shared and consumed on the Web. Businesses that incorporate video into their website can see sales increase between 20 to 40 percent. Learn the basics of how to include videos on your website.

Get familiar with the common types of image files that can be added to any website and learn how to avoid some typical errors when creating them.

Companies that blog receive significantly more Web traffic than their non-blogging competitors. Blogging helps build a social media presence and draws attention to a company’s brand, products, or services. You can increase your company’s traffic, reputation and profits through successful blogging by implementing these tips.

It can be difficult for entrepreneurs to keep their sites looking fresh, and continuously drawing potential clients to a website can be challenging. A website can make or break a small business’s success. By taking the following simple steps, business owners can easily create successful, profitable and competitive websites.