The eBiz Blog

The use of social media as a means of attracting potential customers is a major marketing game changer. For online businesses in particular, knowing how to properly use social media is imperative. Here are four ways social media to improve your online business.

Dramatic changes are in progress and on the horizon when it comes to getting your website found on the search engines.  Social signals are being given more weight than ever.  Learn how and why and what you should be doing to get ready.

Companies that blog receive significantly more Web traffic than their non-blogging competitors. Blogging helps build a social media presence and draws attention to a company’s brand, products, or services. You can increase your company’s traffic, reputation and profits through successful blogging by implementing these tips.

Businesses are increasingly reliant on Web traffic as a means of promoting products and advertising services. When it comes to growing in profits, however, Web traffic is not enough. Ultimately, a company’s website must draw in and retain as many paying customers as possible.

It can be difficult for entrepreneurs to keep their sites looking fresh, and continuously drawing potential clients to a website can be challenging. A website can make or break a small business’s success. By taking the following simple steps, business owners can easily create successful, profitable and competitive websites.

When it comes to optimizing your website to make it as effective as possible to your target market, A/B testing is invaluable. Instead of guessing your target audience’s preferences, you can use split testing to determine exactly which version works better and make better decisions.

If you want to really stand out, your content has to be great. If it’s not great, your customers will not engage with it or your company, won’t share it and they may not even come back. In other words, if you don’t have good content, you won’t see the results you want from your website.

Contributing content to other sites not only helps the host site stay fresh and compelling, more importantly for you, it introduces you and your ideas to a new audience. One well-written post on a popular blog, for example, can draw hundreds if not thousands of new visitors to your site, and if they like what they see, they may stick around.

With millions of users sharing content every day, Pinterest has become a major player in social media and a vital addition to any online marketing plan. When used effectively, Pinterest can attract new customers to your products and services, help build your brand and show existing customers new and innovative ways to use your products.

Getting and keeping top search engine listings is getting tougher every day.  It can seem like an uphill battle.  Google certainly hasn't gone out of their way to make it any easier either.

We get asked all the time, "What can I do or should I do on a regular basis to get better search listings?"  There are alot of things that can be done that can contribute to the overall SEO for a website.  However, most small business people don't have alot of free time on a consistent basis to do those things.

So if your time is limited then you need a simple action plan to follow.  If you can commit to doing these 2 things on a consistent basis then over time you will find that they will make a big difference.

1. Add 1 new site page article or blog post to your site every day, if possible.  If not every day then once per week, once every 2 weeks, or at least once per month.  Try to write about something topical or engaging.  It can be something about your business, about your industry, or just something your customers might find interesting.

Include relevant keywords in the content and in a concise page title.  Shoot for 500 - 800 words max.  Then link to the page or post from your Twitter or Facebook page.

If you don't have time to add new content consistently then there are plenty of starving writers out there who would be happy to write something for you for as little as $20 for a good quality article.  Check out www.textbroker.com.

2. Get at least 1 new link to your site daily or weekly.  Getting links to your site isn't as easy as it used to be.  If you're regularly writing or acquiring new, good content then you will likely pick up new links frequently by default.  However, there are still lots of places to pick up a new link here and there.  Every one has the potential to bring new visitors to your site and higher placement in the search engines.

There are tons of online directories that will list your site at no or very little cost.  If you enjoy writing then many sites offer guest blog posting options where you can write a post for their blog and include a link in it to your site.  Some sites will link to yours if you just ask them to.  Be sure to vary your links significantly.  Don't always use the same text in the link or link to the same page of your site.

If you can make time to do just 1 new page and 1 new link once per day or week then you will soon find the traffic to your site increasing on a steady basis.