The eBiz Blog

Dramatic changes are in progress and on the horizon when it comes to getting your website found on the search engines.  Social signals are being given more weight than ever.  Learn how and why and what you should be doing to get ready.

Companies that blog receive significantly more Web traffic than their non-blogging competitors. Blogging helps build a social media presence and draws attention to a company’s brand, products, or services. You can increase your company’s traffic, reputation and profits through successful blogging by implementing these tips.

Businesses are increasingly reliant on Web traffic as a means of promoting products and advertising services. When it comes to growing in profits, however, Web traffic is not enough. Ultimately, a company’s website must draw in and retain as many paying customers as possible.

It can be difficult for entrepreneurs to keep their sites looking fresh, and continuously drawing potential clients to a website can be challenging. A website can make or break a small business’s success. By taking the following simple steps, business owners can easily create successful, profitable and competitive websites.

When it comes to optimizing your website to make it as effective as possible to your target market, A/B testing is invaluable. Instead of guessing your target audience’s preferences, you can use split testing to determine exactly which version works better and make better decisions.

If you want to really stand out, your content has to be great. If it’s not great, your customers will not engage with it or your company, won’t share it and they may not even come back. In other words, if you don’t have good content, you won’t see the results you want from your website.

Contributing content to other sites not only helps the host site stay fresh and compelling, more importantly for you, it introduces you and your ideas to a new audience. One well-written post on a popular blog, for example, can draw hundreds if not thousands of new visitors to your site, and if they like what they see, they may stick around.

With millions of users sharing content every day, Pinterest has become a major player in social media and a vital addition to any online marketing plan. When used effectively, Pinterest can attract new customers to your products and services, help build your brand and show existing customers new and innovative ways to use your products.

Getting and keeping top search engine listings is getting tougher every day.  It can seem like an uphill battle.  Google certainly hasn't gone out of their way to make it any easier either.

We get asked all the time, "What can I do or should I do on a regular basis to get better search listings?"  There are alot of things that can be done that can contribute to the overall SEO for a website.  However, most small business people don't have alot of free time on a consistent basis to do those things.

So if your time is limited then you need a simple action plan to follow.  If you can commit to doing these 2 things on a consistent basis then over time you will find that they will make a big difference.

1. Add 1 new site page article or blog post to your site every day, if possible.  If not every day then once per week, once every 2 weeks, or at least once per month.  Try to write about something topical or engaging.  It can be something about your business, about your industry, or just something your customers might find interesting.

Include relevant keywords in the content and in a concise page title.  Shoot for 500 - 800 words max.  Then link to the page or post from your Twitter or Facebook page.

If you don't have time to add new content consistently then there are plenty of starving writers out there who would be happy to write something for you for as little as $20 for a good quality article.  Check out www.textbroker.com.

2. Get at least 1 new link to your site daily or weekly.  Getting links to your site isn't as easy as it used to be.  If you're regularly writing or acquiring new, good content then you will likely pick up new links frequently by default.  However, there are still lots of places to pick up a new link here and there.  Every one has the potential to bring new visitors to your site and higher placement in the search engines.

There are tons of online directories that will list your site at no or very little cost.  If you enjoy writing then many sites offer guest blog posting options where you can write a post for their blog and include a link in it to your site.  Some sites will link to yours if you just ask them to.  Be sure to vary your links significantly.  Don't always use the same text in the link or link to the same page of your site.

If you can make time to do just 1 new page and 1 new link once per day or week then you will soon find the traffic to your site increasing on a steady basis.

Everywhere you look these days there's an "app" for this and an "app" for that.  There are even laptops being sold now that run everything "in the cloud".  That means all programs and functions are web based.  Very little operates from within the computer harddrive itself.

What I just described is how our service has been running for over 10 years now.  So technically, that makes us one of the original web "apps".  When we first started, the only ways to create and build a website were to code it by hand or to use software installed on your computer.  Then the finished website files had to be uploaded to a host.  Our system has always been web based.  Nothing ever to download or upload or install.

Over the years we have expanded significantly to include additional apps to compliment the main site builder app.

• Email accounts can be accessed and used through our own webmail app.
• Image files and photos can be edited using our integrated image editor app.
• Dynamic image galleries can be created using our integrated gallery options app.
• Live support can be provided to your customers using our live chat app.
• Co-workers can communicate instantly and collaborate on projects using an included chat room or message board or calendar app.

Our ecommerce options include even more apps to ensure efficient and thorough customer, product, and order management.

The best part is our apps make it easy for you to build a complete, professional website that can be the "ultimate" app for your customers.  They will be able to view all your company, product, or service information at anytime.  They'll be able to communicate with you in multiple ways.  They'll be able to order, download, or play just about anything.  The flexibility and customization possible makes what you can do almost limitless.

Contact us today and let us help you get your "app" together with a new website for your business.