The eBiz Blog

Businesses are increasingly reliant on Web traffic as a means of promoting products and advertising services. When it comes to growing in profits, however, Web traffic is not enough. Ultimately, a company’s website must draw in and retain as many paying customers as possible.

It can be difficult for entrepreneurs to keep their sites looking fresh, and continuously drawing potential clients to a website can be challenging. A website can make or break a small business’s success. By taking the following simple steps, business owners can easily create successful, profitable and competitive websites.

When it comes to optimizing your website to make it as effective as possible to your target market, A/B testing is invaluable. Instead of guessing your target audience’s preferences, you can use split testing to determine exactly which version works better and make better decisions.

If you want to really stand out, your content has to be great. If it’s not great, your customers will not engage with it or your company, won’t share it and they may not even come back. In other words, if you don’t have good content, you won’t see the results you want from your website.

Contributing content to other sites not only helps the host site stay fresh and compelling, more importantly for you, it introduces you and your ideas to a new audience. One well-written post on a popular blog, for example, can draw hundreds if not thousands of new visitors to your site, and if they like what they see, they may stick around.

With millions of users sharing content every day, Pinterest has become a major player in social media and a vital addition to any online marketing plan. When used effectively, Pinterest can attract new customers to your products and services, help build your brand and show existing customers new and innovative ways to use your products.

Getting and keeping top search engine listings is getting tougher every day.  It can seem like an uphill battle.  Google certainly hasn't gone out of their way to make it any easier either.

We get asked all the time, "What can I do or should I do on a regular basis to get better search listings?"  There are alot of things that can be done that can contribute to the overall SEO for a website.  However, most small business people don't have alot of free time on a consistent basis to do those things.

So if your time is limited then you need a simple action plan to follow.  If you can commit to doing these 2 things on a consistent basis then over time you will find that they will make a big difference.

1. Add 1 new site page article or blog post to your site every day, if possible.  If not every day then once per week, once every 2 weeks, or at least once per month.  Try to write about something topical or engaging.  It can be something about your business, about your industry, or just something your customers might find interesting.

Include relevant keywords in the content and in a concise page title.  Shoot for 500 - 800 words max.  Then link to the page or post from your Twitter or Facebook page.

If you don't have time to add new content consistently then there are plenty of starving writers out there who would be happy to write something for you for as little as $20 for a good quality article.  Check out www.textbroker.com.

2. Get at least 1 new link to your site daily or weekly.  Getting links to your site isn't as easy as it used to be.  If you're regularly writing or acquiring new, good content then you will likely pick up new links frequently by default.  However, there are still lots of places to pick up a new link here and there.  Every one has the potential to bring new visitors to your site and higher placement in the search engines.

There are tons of online directories that will list your site at no or very little cost.  If you enjoy writing then many sites offer guest blog posting options where you can write a post for their blog and include a link in it to your site.  Some sites will link to yours if you just ask them to.  Be sure to vary your links significantly.  Don't always use the same text in the link or link to the same page of your site.

If you can make time to do just 1 new page and 1 new link once per day or week then you will soon find the traffic to your site increasing on a steady basis.

Everywhere you look these days there's an "app" for this and an "app" for that.  There are even laptops being sold now that run everything "in the cloud".  That means all programs and functions are web based.  Very little operates from within the computer harddrive itself.

What I just described is how our service has been running for over 10 years now.  So technically, that makes us one of the original web "apps".  When we first started, the only ways to create and build a website were to code it by hand or to use software installed on your computer.  Then the finished website files had to be uploaded to a host.  Our system has always been web based.  Nothing ever to download or upload or install.

Over the years we have expanded significantly to include additional apps to compliment the main site builder app.

• Email accounts can be accessed and used through our own webmail app.
• Image files and photos can be edited using our integrated image editor app.
• Dynamic image galleries can be created using our integrated gallery options app.
• Live support can be provided to your customers using our live chat app.
• Co-workers can communicate instantly and collaborate on projects using an included chat room or message board or calendar app.

Our ecommerce options include even more apps to ensure efficient and thorough customer, product, and order management.

The best part is our apps make it easy for you to build a complete, professional website that can be the "ultimate" app for your customers.  They will be able to view all your company, product, or service information at anytime.  They'll be able to communicate with you in multiple ways.  They'll be able to order, download, or play just about anything.  The flexibility and customization possible makes what you can do almost limitless.

Contact us today and let us help you get your "app" together with a new website for your business.

B2B (Business to Business) website design is different from building a website for your average customer because a company will be looking for a return on its investment. Someone building a website for their own use could be looking to start a website for their hobby, collect revenue from advertisements, or to simply jot down everything that's on their mind. A business however, could be looking to sell products through a custom e-commerce website that will create long term revenue for the company.

A business website will tell the consumer a lot about the company with the design, content, and feel it has. If your company has a basic 5 page website that looks like a child created it then you may be better off not even having one because a bad impression of you website creates a bad impression of your business as well. B2B website design should be done by a professional if you don't already have the tools to create a nice looking website yourself.

We offer the easiest way to build a custom business website yourself with a development software set that is the most flexible, cost effective, and time-tested available online. It's the next best thing to having a professional build it for you. We have different options to choose from depending on your goals of a basic website or e-commerce B2B website. Having a website has proven over and over to be the best possible return on investment since 2002. Forget paying thousands of dollars for a professional design artist and give our website development software a free trial.

If you're looking to build your company website then remember that you're talking to your customers with every piece of that website. It's your advertising and marketing strategy to current and potential customers. When you're finished designing it you should want to send it to all of your customers immediately. Don't launch it until you are 100 percent satisfied that you would contact your own company based on your impression of your website.

Adding a forum to your company website will create many repeat visitors because they will want to come back time after time to discuss the topics on your website. Also, each time they come back to argue a point, answer a question, or read replies to their posts they will be adding more content to your website which gives the search engines more content to crawl. The best thing about adding a forum to your website is that you don't have to write the content yourself.

Repeat visitors are something that search engines weigh heavily when choosing which websites they want to list at the top of their search results. If 100 people visit Website A and 2 people come back within a week to view more content then you can see how a search engine might not think it has the best content for its "customers". If 100 people visit Website B which has similar content and 50 people return within the next week to views more pages then it's quite obvious which website they want to have at the top of their search results.

Adding content to your website is easy with our website builder software and has been the biggest piece of the SEO puzzle for years. Most website owners need to spend hours or even pay money to add the amount of content that they want to their website because their competitors are doing the same thing. Having a forum on your website will allow your visitors to sign in, add content and come back next week to view it again and possibly add even more content for you. People on forums will ask questions, answer questions and even argue about subjects that you have on your website which is free content.

One of the big disadvantages of having a forum on your company website is the SPAM. Having a link from your website to mine will make my website more popular. So, scam artists will visit forums and blogs to make a post which may include a link to their website making it more popular and yours less popular. You should immediately delete these spam posts and, if your forum allows, you should terminate that user so that they can't do it again.

There's no doubt that a forum will make your website much more popular for many reasons. Having an easy to use affordable website development software will allow you to control your forum and change the design yourself when needed. Take a look at our software packages that will allow you to build your website for a very low cost.