The eBiz Blog

Get familiar with the common types of image files that can be added to any website and learn how to avoid some typical errors when creating them.

The use of social media as a means of attracting potential customers is a major marketing game changer. For online businesses in particular, knowing how to properly use social media is imperative. Here are four ways social media to improve your online business.

Dramatic changes are in progress and on the horizon when it comes to getting your website found on the search engines.  Social signals are being given more weight than ever.  Learn how and why and what you should be doing to get ready.

Companies that blog receive significantly more Web traffic than their non-blogging competitors. Blogging helps build a social media presence and draws attention to a company’s brand, products, or services. You can increase your company’s traffic, reputation and profits through successful blogging by implementing these tips.

Businesses are increasingly reliant on Web traffic as a means of promoting products and advertising services. When it comes to growing in profits, however, Web traffic is not enough. Ultimately, a company’s website must draw in and retain as many paying customers as possible.

It can be difficult for entrepreneurs to keep their sites looking fresh, and continuously drawing potential clients to a website can be challenging. A website can make or break a small business’s success. By taking the following simple steps, business owners can easily create successful, profitable and competitive websites.

When it comes to optimizing your website to make it as effective as possible to your target market, A/B testing is invaluable. Instead of guessing your target audience’s preferences, you can use split testing to determine exactly which version works better and make better decisions.

If you want to really stand out, your content has to be great. If it’s not great, your customers will not engage with it or your company, won’t share it and they may not even come back. In other words, if you don’t have good content, you won’t see the results you want from your website.

Contributing content to other sites not only helps the host site stay fresh and compelling, more importantly for you, it introduces you and your ideas to a new audience. One well-written post on a popular blog, for example, can draw hundreds if not thousands of new visitors to your site, and if they like what they see, they may stick around.

With millions of users sharing content every day, Pinterest has become a major player in social media and a vital addition to any online marketing plan. When used effectively, Pinterest can attract new customers to your products and services, help build your brand and show existing customers new and innovative ways to use your products.