The eBiz Blog

Pay-per-click advertising in the search engines can be very effective. But you have to do it the right way or you'll just be wasting a bunch of money and a lot of time. In this post you'll find the simplest explanation we could think of for explaining how to get the most out of your PPC campaigns.

When someone visits your website, their first impression and experience trying to use it will have a direct impact on whether they do what you want them to do or not. You have less than 10 seconds to capture their attention and make them confortable enough to stick around. In this post we cover some of the most important and frequently overlooked aspects that make a website user friendly.

Accepting credit cards online is easy to do. However, with the spread of card acceptance comes the risk of credit card fraud. Here we cover some of the tools and methods available to help you recognize and prevent credit card fraud.

Market research is one of those terms that every small business owner has heard, but doesn't always know what it's all about or how it's done. In this post we cover all the basics, the benefits, and how you can perform your own research or hire a professional firm to do it for you.

Lots of small business owners want to be more active online, but don't know how. Blogging is the answer and in this post we explain why blogging is important and how it benefits your business.

The online reputation of your business is paramount to your success. You need to actively cultivate a positive reputation and protect against negative reviews, both legitimate and fraudulent, or you could easily find your online business ruined. Read this post to learn how to protect your rep online.

Many small business owners wisely choose to make their own website to keep expenses under control. However, they forget some of the basics of customer service and marketing that are the cornerstones of a positive customer experience. Read this post to learn 3 of the most important things that commonly get overlooked.

Optimizing your website for the search engines is not difficult with some simple, common sense basics. Don't be fooled by the plethora of snakeoil salesman wanting thousands of dollars for SEO. Anyone can do it by applying a these tried and true tactics to every page of their website. 

Every page of your website is a potential entryway to your website. The title tag used on each page plays a big role in how the pages of your site are indexed and listed in the search engines. Learn how to write and use title tags for optimum SEO.

Writing quality content is an essential part of having a successful business website. Anyone can do it, but planning, consistent scheduling, proof-reading, and testing are required to establish professional level messaging. Here we cover some basic tips to get on the right track.